Picture yourself

climbing a mountain

Photo of Jen in a sage sweater, smiling and staring out a window.
Currently, you’re at the bottom, looking up, and to be totally honest, you’re not even sure where to start. The higher up you look, the steeper it gets, and the fewer footholds there seem to be. Can you  do this? Is it even worth it? How are you going to get up there alone?
What if there was someone next to you, guiding you and encouraging you through each step? What if they pointed out the strongest footholds and truly celebrated you each time you took another leg up? The climb would still be exhausting, but maybe you’d start to enjoy the journey, and the dedicated work would feel worth it because you wouldn’t be at it alone. 
You’ve probably worked out the metaphor by now (because you’re a smartypants): you’re the climber – I’m that person giving you a hand.

Hi, I’m Jen West, your Transformation Coach, and I think you have the right to know a little bit about me before allowing me the honor of helping you climb your mountain.

Photo of Jen in a turquoise blazer, smiling at the camera and holding a notebook.

Meet your Transformation Coach

I was always the person that my friends came to for advice – even in my teens – and I didn’t know why. It’s not as if I knew more than they did. And yet, I was their “go to” when life was closing in. And what’s more, I truly enjoyed cheering them on and watching them grow.

When the time to consider careers approached, I looked at going into ministry or becoming a therapist, but eventually I ended up with a Bachelor’s degree in science that, to this day, I haven’t really used.

But life went on, and I started learning some valuable, hard lessons (the kinds worth millions of dollars but that no one wants to pay a penny for). This time, life was closing in on me, and I was on the receiving end of friends supporting me and cheering me on. I don’t know how I would have made it through without those people. I felt broken, but as the people around me helped me heal, I remembered that former passion: I wanted to support others the way I once did – the way I was now being supported.

I still knew that God was not calling me into ministry, and I wasn’t interested in becoming a therapist because I felt that therapy work alone focused too much on people’s past. I wanted to help people look towards their future. And that’s when I discovered coaching.

Photo of Jen outside wearing a sage sweater and laughing.

Jen’s credentials


As I started to learn how coaching worked, my way of thinking changed, and I re-discovered purpose. It transformed me into someone new, and I was thrilled to see a different, healthier version of myself coming to life.

I started out as a Life Coach in 2015, receiving a Professional Life Coaching certificate from Life Purpose Institute, and later a Relationship Coaching Certificate. After a few years, I felt the urge to expand my coaching methods, which led me to complete a further coaching certificate in Executive Coaching with the Meta Performance Institute at Novus Global. Executive Coaching was the other side of the “coaching coin”: it gave me the science behind how our human brains process, which perfectly complemented the therapeutic coaching methods I was already using.

My robust training as a life, relationship, and executive coach allows me to take a uniquely holistic approach to coaching every single one of my clients. After all, how we do anything is how we do everything, and the work of transforming our lives in one area will and should leak into every other area. Your career impacts your home life, your home life impacts your career, and all of it impacts your relationships. You are not cut out into separate boxes – you are a whole person, so let’s treat you that way.

Who I work with

Photo of Jen in an orange blazer, sitting at a desk with her laptop and smiling at the camera.

I work with people from all walks of life. Everyone has a vision, even if they have yet to discover it. When you come to me for coaching, I will not only coach you through the “what” (that specific thing you want help with) but I will coach you towards the “who” – the actual person you want to become. We do this by helping you get clear on your vision and developing a practical strategy that actually gets you there.

My amazing transformation coaching clients have the opportunity to find out just how powerful they are and discover what they didn’t even believe was possible weeks before. With me as your coach, you can trust that you will have someone who will cheer you on and push you further than you ever imagined you’d go. We will tackle fear and uncertainty while brainstorming new and resourceful ways to keep moving forward.

Just like the mountain climb, Transformation Coaching is not for the faint of heart. I truly believe in every single one of my clients, and I love what they are doing in the world. I want to shine light on the hidden things within you and help you discover your greatness. Those who coach with me are ready for the work ahead of them. They are sure that what they want is worth the discomfort of transforming their lives. And friend, let me tell you, as you reach the top of your mountain, the view never disappoints.

 FAQs

  • Transformation Coaching is a combination of life coaching and executive coaching. In other words, we look at your goals holistically, acknowledging that mindset, routine, relationships, work life, physical wellbeing, and spirituality can all play a part in helping us accomplish our goals or remain “stuck.” My job as your coach is to help you identify those “blockers” and empower you to completely rethink what’s possible for you.

  • Simply put? We can’t live in a vacuum. Whether you’re CEO of a multi-branch company or an emerging creative with hopes to start your own business, everyone deserves to have someone in their corner. And what’s more, it’s human nature to have blind spots and to need help mapping out new habits and strategies. If you’re thinking “I want to change my life, but I don’t know how,” hiring a Transformation Coach helps you set goals and make an action plan to accomplish a deeper level of change. Working with me offers you the advantage of having someone who will fiercely advocate for your vision while also looking at your life objectively, offering “tough love” when needed (always with a heart of being for you and reminding you that your abundant life is worth fighting for!)

  • Transformation Coaching is not just for people in business. It’s not exclusive to executives, CEOs, or entrepreneurs. I have coached creatives who are simply looking for a career shift out of their admin job into more inspiring employment. I have coached entrepreneurs looking to shift into a slower lifestyle as they build for a growing family. AND I have coached CEOs (and their teams) as they scale and reach new heights in their financial and business goals. While we may all be in different seasons of life, we share one thing: the desire to re-imagine what’s possible in our lives (and the need for a little help along the way).

  • Anyone who wants to re-imagine what’s possible to change their lives will benefit from hiring a Transformation Coach. If you are an aspiring leader (in your work, family life, or craft) coaching will help you take your vision to the next level and encourage you to chase a more abundant life than you ever imagined.

  • You can expect your coach to show up on time for all calls, to keep you on track in your commitments for change, to push you to envision the most thrilling life for yourself, and to encourage you with grace and accountability. I am here to fiercely advocate for your vision and to invite you into a safe space where you can work through limiting beliefs and transform into the most thriving, healthy version of yourself. We will set goals and make an action plan, and I will be here to hold you accountable so that change moves from theory into reality.

  • You are expected to fully participate in your coaching program because transformation starts and ends with you. That includes showing up on time for all of your coaching sessions (or communicating with your coach as soon as possible to reschedule in the event of an emergency). You will be expected to show up to each call ready to engage fully with your coach and do the work it takes to uproot the things that might be holding you back. Lastly, you’ll be expected to fulfil all commitments that you and your coach agree to at the end of every session (these commitments are where the magic of transformation really happens!)

  • Coaching calls take place on Zoom, and calls are scheduled by you through my scheduling link.

  • Every one of my programs offers 3 calls per month, which most clients choose to schedule to take place on a weekly basis (with one week off a month). However, you can schedule those 3 monthly calls in whatever time-frame works for you and is within my availability calendar. I always advise clients to schedule their entire month of calls in advance so that they are prepared for completing their commitments by the next call.

  • Yes. I am more than happy to have a conversation with you if you do not feel that my standard packages are suitable for you, whether financially or timeline-wise, so please get in touch and let’s chat about what you need from coaching!

  • Absolutely! No matter where you’re at in your journey, I want to make sure that you have access to the support of coaching so that you can take steps towards changing your life right now. My group coaching program was specifically designed for clients who want to work with a coach but aren’t quite ready for 1-on-1 coaching. The first step to joining the group programme is to book a free Vision Call with me.

  • Your relationship with your coach is so important because it will help bring out the best in your transformation work. I understand that sometimes, two people just aren’t the right fit for each other, which is part of why I offer a free 1-hour Vision Call so that we can get to know each other! If, however, you decide we’re not the right fit after 3 paid coaching session with me, you can let me know within 72 hours of the third session, and I will refund you the remaining balance of your coaching program, minus the cost of those sessions already used. Unfortunately, I cannot offer refunds for the 1-month Vision-Casting program.

  • The magic question! Everyone is different, so if you’re considering any of my 3 standard packages, I’d love to jump on a call with you to learn more about what you’re looking for from coaching. I can then advise you on the best program to help you achieve your goals. You can book a free Vision Call easily through my scheduling tool.

Let’s climb your mountain together

Jen in a turquoise blazer, sitting on a sofa and talking to a person across from her.

Book a free 1-hour Vision Call with me, and let’s chat.